A different way to grow
At Good Growth Guide, we believe that growth should be measured by more than just profit. It should uplift communities, respect people, and regenerate the planet.
The way business has traditionally grown – relentlessly pursuing expansion, prioritising shareholders above all else, and treating people and nature as expendable resources—has led us to a place where it no longer serves us.
We need a new model. A better way.
We believe in good growth.
What Good Growth isn’t
Good growth is not:
- Growth that exploits the planet
- Growth that takes from local communities without giving back
- Growth that benefits only shareholders
- Growth that sees people as disposable assets rather than valued contributors
- Growth that prioritises the bottom line at the expense of ethics, sustainability, and well-being
What Good Growth looks like
Instead, good growth is about:
- Investing in local communities – Supporting the places where we operate and manufacture, ensuring that businesses contribute positively to the areas they are part of.
- Respecting and valuing people – Recognising that businesses are built by people, not just employees. This means fair pay, ethical treatment, and empowering teams to have a say in decisions that affect them.
- Regenerating nature – Returning more to the environment than we take, ensuring our businesses contribute to the restoration of ecosystems rather than their destruction.
- Creating ethical business structures – Designing policies that empower employees, provide opportunities, and encourage a just and inclusive workplace.
- Using business as a force for good – Seeing business not as a financial instrument, but as a tool to drive meaningful, positive change in the world.
- Marketing responsibly – Rejecting exploitative advertising that preys on vulnerability, instead fostering ethical, honest communication.
A fairer, kinder, more regenerative way
Good Growth Guide is about shifting the way we think about success. It’s about recognising that profit and shareholder value should not be the sole measure of a business’ worth.
Instead, we see good growth as a manifesto for doing business better—one that acknowledges the challenges we face and takes hopeful, meaningful action toward a brighter, more sustainable future.
Our Manifesto
We believe in growth that:
✅ Values and serves local communities
✅ Acknowledges the importance of our ecological life support systems and actively works to regenerate them
✅ Invests in people, pays fairly, and includes employees in decision-making
✅ Refuses to exploit the vulnerable, disadvantaged, or voiceless
✅ Sees business as a force for good
