Effective Date: 01/03/2025
Last Updated: 01/03/2025
Welcome to Good Growth Guide (“we,” “us,” or “our”). This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website goodgrowth.guide (the “Website”) and engage with our content, services, or communications.
We are committed to protecting your privacy and handling your data transparently, in compliance with the UK General Data Protection Regulation (UK GDPR) and other applicable laws.
1. Information We Collect
We collect the following types of information when you use our Website:
1.1 Information You Provide Voluntarily
- Contact Information – When you subscribe to our newsletter, comment on articles, or contact us, we may collect your name, email address, and any message you send.
- Account Information – If we offer account registration in the future, we may collect usernames, passwords, and profile details.
- Survey & Feedback Responses – If you participate in surveys or feedback forms, we may collect your responses and opinions.
1.2 Information Collected Automatically
- Cookies & Tracking Technologies – We use cookies and similar technologies to enhance your browsing experience, analyse traffic, and personalise content. See Section 6 (Cookies & Tracking) for details.
- Analytics Data – We collect usage data, such as your IP address, browser type, pages visited, and referring websites, to improve our Website and content.
- Device Information – We may collect information about your device, such as operating system and screen resolution, to optimise the site experience.
1.3 Information from Third Parties
If you interact with us via social media platforms (e.g., LinkedIn, Twitter, Instagram), we may collect publicly available information from your profile, depending on your privacy settings on those platforms.
2. How We Use Your Information
We use your personal data for the following purposes:
- To provide, personalise, and improve our content and services
- To manage subscriptions and send newsletters
- To respond to inquiries and comments
- To analyse and improve website performance and user experience
- To comply with legal obligations and prevent fraud
We will never sell or rent your personal data.
3. Legal Basis for Processing
Under UK GDPR, we rely on the following legal bases to process your personal data:
- Consent – When you subscribe to our newsletter or accept cookies, we process your data with your consent.
- Legitimate Interests – We process analytics and feedback data to improve our website and content.
- Legal Obligation – In some cases, we may process your data to comply with legal requirements.
4. Data Sharing & Third-Party Services
We do not sell your personal data. However, we may share data with trusted third-party providers that help us operate our website and services, including:
- Email Marketing Services – If you subscribe to our newsletter, your email may be stored with a third-party provider (e.g., Mailchimp, ConvertKit).
- Analytics Tools – We may use tools like Google Analytics or Plausible Analytics to track website traffic.
- Hosting & Security – Our website hosting provider may process data to maintain site security and performance.
We only work with third parties that comply with GDPR and data protection laws.
5. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy. If you unsubscribe from our newsletter or request deletion of your data, we will remove your information unless required by law.
6. Cookies & Tracking
We use cookies and tracking technologies to enhance your experience. You can manage your cookie preferences via your browser settings.
Types of cookies we use:
- Essential Cookies – Necessary for website functionality.
- Analytics Cookies – Help us understand visitor behaviour.
- Marketing Cookies – Used for personalised content and promotions (if applicable).
For more details, see our Cookie Policy [link if applicable].
7. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right to Access – Request a copy of your data.
- Right to Rectification – Correct inaccurate data.
- Right to Erasure (“Right to be Forgotten”) – Request deletion of your data.
- Right to Restrict Processing – Limit how we use your data.
- Right to Object – Object to certain data processing activities.
- Right to Data Portability – Request a transfer of your data.
To exercise your rights, contact us at hello@matthewusherwood.com. We will respond within one month.
8. Data Security
We take reasonable measures to protect your personal data from unauthorised access, loss, or misuse. However, no website can guarantee absolute security.
9. International Data Transfers
If we use third-party services that store data outside the UK or EEA, we ensure they comply with GDPR through data protection agreements and safeguards.
10. Changes to This Policy
We may update this Privacy Policy occasionally. Significant changes will be posted on this page with an updated effective date.
11. Contact Us
For questions about this Privacy Policy or your data, contact us at:
📧 Email: hello@matthewusherwood.com
🌍 Website: goodgrowth.guide